Cultural impact research focuses on studying how various forms of culture, such as art, music, literature, and media, influence society and individuals. This area of study examines how cultural products and practices shape attitudes, beliefs, behaviors, and values, as well as how they contribute to social cohesion and identity formation. Cultural impact research also explores the ways in which cultural expressions can challenge dominant narratives, promote social change, and foster cross-cultural understanding and communication. The field draws on a range of disciplines, including sociology, anthropology, communication studies, and cultural studies, to analyze the complex relationship between culture and society.